◢ Search Engine Optimization
Search Engine Optimization
Search Engine Optimization (SEO) includes all those activities implemented by a professional search engine in order to improve the positioning of pages in a website on the pages of organic results (also called natural results) returned by search engines in keyword matching considered more strategic.
The professional who deals with Search Engine Optimization is referred to as SEO Specialist (or SEO specialist or SEO consultant in Italian) and its activities mainly focus on ranking factors "on-site", that is, elements relating to 'architecture optimization of a site, its individual pages and all the content elements that compose it.
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